Becoming a successful business owner in the modern world means adapting to the trends in your industry. It also means keeping your business up-to-date with consumer habits.
Right now, business success comes from creating a formidable online presence. The more visible you are online, the more website traffic you can expect.
However, learning how to increase website visitors isn’t easy. It takes time, effort, and consistency. Most business owners don’t even know where to begin.
That’s what I’m here for. I’m going to walk you through eight actionable ways to boost your traffic and increase sales. Keep reading for my in-depth guide.
1. Perfect Your Website Design
To increase website visitors, you must make your website worth visiting. Not only do you need to provide value to consumers, but you must also provide a positive user experience. This begins with your website design.
First, focus on website performance. Modern consumers are accustomed to fast-loading websites that are intuitive and easy to navigate. If your website is slow and confusing, consumers are going to bounce off your site at an alarming rate.
Furthermore, your website must be optimized for mobile devices. More than 81% of Americans have smartphones. Additionally, there are other mobile devices unaccounted for like iPods and tablets that are used to surf the internet.
If your website isn’t optimized for mobile devices, users will experience slow loading times and improper formatting.
Fine-tuned machines aren’t always pretty, but your website needs to be as beautiful as it is functional. Consumers will judge the quality and value of your products and services based on the design of your website. If it’s clean and visually appealing, they’ll find your brand more credible.
On the other hand, if your website was clearly thrown together by an amateur, it might encourage some consumers to look for a competitor with a more professionally designed website.
Your website, for all intents and purposes, is the face of your business.
2. Research and Implement Effective Keywords
It doesn’t matter how pretty and optimized your website is if you aren’t driving traffic to it. If you want organic traffic from online consumers, you must invest in your search engine optimization.
Search engine optimization is the backbone of your online presence. It is the coding used by search engines like Google, Siri, Yahoo, and Bing to find relevant content online. When a consumer uses keywords to search for information, products, or services, SEO determines what websites come up in the results.
Improving your SEO is absolutely vital to increase website traffic. The higher your SEO rating is, the faster your website will come up in search results. Studies show that the websites on the first page of results get as much as 92% of user clicks.
Learning how to increase visitors to your website means researching effective keywords. Though it’s important to use common keywords in your SEO strategy, you must also focus on long-tail keywords.
Long-tail keywords are more specific. While these don’t account for the same number of searches, they often prove more effective for driving quality traffic to your site. Quality traffic consists of consumers who are likely to invest in your products or services.
Effective strategies also include local SEO and keyword usage. This is especially important for small local businesses. Local keywords include your geographic locations (city and state) as well as terms like “near me.”
Often, when people perform a search using Siri, Alexa, Google, or Yahoo, they write something along the lines of “the best HVAC services near me.” The term “near me” tells the search engine to use geo-locating based on the user’s location to find the most appropriate local services. For example, if you offer local lawn care services in Montana, thousands of website visitors from Texas, while flattering, are of no real value to your company.
3. Maximize Your On-Page SEO
Now, let’s talk about each individual page of your website. First, understand that maximizing your on-page SEO and keyword-stuffing are two very different things. If a search engine views your SEO tactics as keyword-stuffing, it will decrease your rating.
However, on-page SEO is necessary to increase website visitors and increase sales. The keywords and SEO data embedded in each page provide a map to your site for consumers looking for content in your industry.
On-page SEO consists of:
- Titles, headers, images, videos, graphs, infographics, and other media embedded with SEO coding
- Internal links (leading to product/service pages, contact info, other articles)
- External links (to sources of data and other useful information related to the topic)
- An effective meta description (the blurb beneath the website link on search engine result pages)
It’s important to note that each page has its own SEO ranking. Yet, each page collectively improves your overall website SEO.
4. Build a Social Media Presence
Social media is a fantastic source for business owners of all kinds. If you’re wondering “How can I increase visitors to my website?” the answer lies in social media.
Facebook alone has 2.8 billion monthly users worldwide. While your target market is unlikely to encompass this entire demographic of users, you can certainly find your audience within this platform. There is also Instagram, YouTube, Tik Tok, Pinterest, Twitter, Linked-In, and more.
There are two methods of building a strong social media presence to increase website traffic. You can use organic social media marketing or the platform’s paid advertising services.
Organic Social Media Marketing
Organic marketing relies on your ability to create valuable and engaging social media content. You can create videos, publish pictures, and even post articles from your blog to your profile. However, you must also learn how to reach the highest number of people within your target audience.
Depending on the social media platform you’re using, this could mean using specific hashtags (similar to keywords) or encouraging your current followers to like, comment, and share your posts.
For sizeable boosts in brand awareness, run big events, promotions, and competitions to maximize user engagement. For example, run a raffle where the winner is awarded a free product or service. They can enter the contest and gain points by engaging with your posts over several weeks.
Paid Social Media Marketing
No matter how clever you are at creating content, it can still be difficult to expand your reach outside your current followers. It’s never a bad idea to invest in your business, and social media ads come with a lot of benefits.
A paid social media strategy allows you to choose exactly who sees your ads. In this way, every dollar you spend on marketing goes toward your target market, rather than people who would have no interest in your company. You can choose your demographic of consumers based on age, gender, location, and other factors.
Furthermore, paid social media marketing has built-in analytics. These analytics track your ad performance to provide valuable insight into your marketing message and strategy. You can see a breakdown of your ads, such as:
- Engagement based on demographics
- Engagement based on the time and day
- Type of engagement (link clicks, comments, shares, likes, follows)
This information is invaluable. It will help you perfect your marketing message to streamline your efforts.
We recommend running A and B ads simultaneously. Experiment with different methods to find the most effective style for your audience.
5. Develop an Email Campaign
If you want to increase sales and drive more traffic to your website, you must remain relevant to consumers. Most people need to see a marketing message multiple times before they’re inspired or convinced to invest in the product or service.
Email marketing is a re-targeting technique designed to generate more leads and increase website traffic.
Gaining Email Subscribers
Email marketing is incredibly effective because it targets an audience that has already shown an interest in your brand. When they subscribe to your email, it’s because they like what they see. It is a direct line of marketing to a primed audience.
But how can you get people to subscribe?
As with anything in life, you must give something to receive something in return. In other words, you have to provide an incentive to consumers. Here are some suggestions:
- Free products
- Massive discounts
- Exclusive access to online content
Use landing pages, blog articles, and social media posts to invite readers to subscribe to your email. Entice the consumer with something valuable to persuade them to sign up.
After a consumer subscribes to your email, you still have work to do. You must create a campaign of automated emails that the subscriber will receive over the course of a few weeks or months. As you create new emails, they should receive those, too.
The first email must deliver on the promised incentive. It should also serve as a welcome letter thanking the subscriber.
Your next emails should serve to pique the interest of the consumer while providing value. When your emails stop providing value to the reader, they’ll stop opening and reading them or unsubscribe from your list.
Fill your emails with relevant information, advice, DIY tutorials, etc. You should also reward the subscriber with continual discount codes and coupons.
6. Create a Blog for Your Website
Content marketing is one of the most effective ways to increase website visitors. It is the art of publishing articles, images, and videos that your target market wants and needs to see. What “valuable content” means for your business is determined by your niche and your audience.
Your blog should strive to make your brand more credible in the eyes of consumers. You need to appear as an authority in your field and industry. Build the trust of your readers by providing:
A profitable business is one that solves problems for consumers. Your blog should be an extension of what your company offers. It should simultaneously help readers feel more in control and independent while showing them the value of your products and services.
7. Take Advantage of Paid Advertising
As a small business owner, the end must always justify the means. Therefore, it can be difficult to commit to paying for marketing services and online advertising. However, paid marketing is vital for boosting your brand awareness, especially if your business is relatively young.
We recommend starting with PPC advertising. In PPC advertising, you post your ad on another business’s or blogger’s website.
This gets you in front of their audience, which has already been established. In exchange for access to their audience, you pay the host site for each click your ad receives.
For this reason, you need to choose a blog or business that is relevant to your company. For example, if your business is a vegan bakery, you shouldn’t post your ad on the local butcher’s website.
Search engine marketing is a type of paid search advertising strategy. Think of it as a combination of PPC advertising and SEO.
In SEM, you pay a search engine site to bring your website link to the top of search results pages based on specific keywords. Your website will appear at the top of the list among a few other “promoted” pages. This can be incredibly helpful while learning how to increase unique visitors to a website.
8. Affiliate with Other Bloggers, Businesses, and Influencers
There are 30.2 million small businesses in the United States and they all want the same thing you do – to find success. As a result, many small business owners choose to work together to generate more leads and make more sales.
The key is finding businesses that are within the same industry but aren’t competitors. For example, consider a local fitness center teaming up with a health and fitness supplement store.
You can do this with other small local businesses or team up with other companies online. These include other businesses, bloggers, and social media influencers.
Work together to build a referral system, complement each other’s products/services, and more. Give consumers coming from these other accounts and websites a discount to increase sales and encourage more engagement. You can also pay influencers a percentage of your earnings if they direct their followers to your store.
Do You Want to Increase Website Traffic and Increase Sales?
Every small business owner in this country has an opportunity to become successful. Hard work and dedication are essential. However, you must also know what you’re doing.
If your current digital marketing strategy isn’t producing the results you want, it might be time to rethink your tactics. Consider hiring a digital marketing consultant to help fast-track your progress. Let them show you a more efficient way to market to your audience.
If you want to increase website visitors and increase sales, book a call with me today. I’ll work hand-in-hand with you to identify your digital strengths and weaknesses. I look forward to being a part of your success.