Reaching customers is the goal of any company, and you can create local content hoping to uncover potential clients. No matter where you work, your local clientele is an essential part of your operation. Using link building, keyword research, search engines, and other ranking factors improve your revenues and even adds income streams.
Using local SEO should be the first thing a company does when launching a website or starting a new marketing campaign. Locals search for the services you provide, or they search for products your company stocks. Your products and services cannot linger on your homepage while you hope to attract a few customers a week. Thousands of people search for the information you can provide, and they often live in your area.
These local SEO tips include landing pages, dynamic content, and local search strategies useful for any business. You can adapt each local search marketing tool to your operation, given your unique business model.
You have a website, but a website cannot be effective without a strategy to drive web traffic. Customers who find your website may not have any idea of what you do or that you service their area. To drive traffic to your site, you must define your business category, business name, and case studies that mimic how you run your business.
Customers use search engines to uncover information, and location information narrows those results to include only the closest companies. Online reviews enhance your image, additional locations show that you have a large service area, and educational content tells your clientele what you do and why it matters.
Once you have a strategy to reach the most people in the largest number of locations, use the following local SEO tips to grow your business as quickly as possible.
2. Keywords & Local SEO
Using local SEO to increase traffic to your website should include blog posts, articles, link building, and strong keywords. You can use the Google AdWords keyword planner, and those keywords can appear both in ads and in content. You can even use keywords in product descriptions, on social media, and in trending hashtags. As your SEO strategy revolves around these local keywords, you must be aware of your strategy’s effectiveness and the search results it produces.
When it comes to local SEO, search engines rely on the searcher’s location, and Google may not pinpoint the prospect’s location to the exact zip code or square mile. Best practices indicate that you use as many locations as possible, encompassing a large service zone. For example, listing Seattle without showing its suburbs alienates a massive customer base living in towns and cities encircling Washington’s largest city.
A business website should include all relevant local SEO information, and each page title on the site should reflect the areas it serves. Reviews from those in your area become a key ranking factor. Keywords appear in voice search results, and even your home page should clearly list all the cities you serve.
By doing this, the search engine results page latches on to cities found on each page. If you were to, for example, write a CTA at the end of each page listing every town you cover, you are adding ranking factors to the page that do not fit in your content.
3. Local Options With Google My Business
Claim your My Business page and update your business information accordingly. Your business address must be correct. If you have multiple facilities or offices, you need a GMB listing with each office or facility’s address and phone number. These location pages often appear at the top of Google local listings, and Google posts your blogs and reviews for easy review.
Ensure that your business name and profile information reads appropriately. Conflicting information confuses both Google and potential clients as your local search listings may not match what your business page says.
The Google My Business listing reviews share what customers love about a local business. Those searching for a local business page need to know you are trustworthy because they need a partner who can help them in the future. This partnership makes a local search a lifetime commitment in many cases.
Google Maps shows your business location, and when you click on the block in Google Maps, you can see the summary of all reviews, get directions, or call with the click of a button.
4. Google Ads
After the Google My Business listing, address and phone number, and local SEO tips create an increase in web traffic, you can turn to Google Ads to reach more people. Businesses cannot rely on a GMB listing. Customers often search for similar products or services. Someone searching for a painter will see your local pack of ads about a landscaping or siding business because information shows that you are upgrading and maintaining your home.
Local ads require local content. Write each ad specifically for the people who need to see it. Moreover, your ads should lead to local content on location pages throughout your website. If customers search for their particular town and do not see it, they will assume your agency does not serve that location. Similarly, customers who click on a link for a North Bend company expect to get service in Metro Seattle’s outskirts. They are not likely to return when their North Bend link talks about Sammamish, Fairwood, Maple Valley, Renton, Kent, Kirkwood, Redmond, or Seattle.
Create unique pages for each of these towns and others as part of your schema markup. SEO and local link building often work hand in hand as your location keywords reach clients in those towns.
5. Who Is Your Audience?
You must determine your target audience if you wish to reach the right people. SEO depends on keywords and an audience with a specific gender, age range, interests, income level, and job title. You also need to know if your audience uses mobile devices or PCs throughout the day. A mobile-friendly site is critical to your success, but it is even more crucial if you have a younger audience.
Your SEO content must speak to these people, and your site should contain language your audience understands. Businesses without a defined audience tend to lose customers due to inaccurate or ineffective marketing content.
6. Try Social Media
Local businesses should make sure that they use social apps as much as possible. Google is an excellent resource, but it is not your only resource. Google did not succeed in breaking into this market, but there are several other platforms to try. Facebook, Twitter, Instagram, and even Snapchat provide a platform that reaches people.
If you follow the other steps on this list, Google generates more local search results for your business, including popular posts, user page or feed, and trends involving your business. You can also solicit Google reviews via these platforms because supporters or clients can click on a link and leave a great review.
Online platforms are places where you can showcase your personality, staff, and processes. Posting videos enhance your image, and using influencers or creating a face for the business humanizes an otherwise faceless operation. Regularly adding more content includes your company in the Google listings of more people every day.
7. What About Social Media Ads?
Your website is the backbone of your business, and all your outside efforts should include links to your products, About Us page, or homepage. Some prospects do not know about your website unless they see an ad, and ads on these platforms can reach millions of people every day.
Aside from a link to your website or a particular product, these ads use location data to reach your target audience. This process is the same manner in which Google reaches local clients. While Google search information includes a wide range of pages and information, these ads know where users are, restrict their ads to local businesses only, and show those ads over and over as users scroll.
These ads do not necessarily need to mimic traditional local pack ads. Do the research for your clients, feature positive reviews in your ads, and tag each ad appropriately with local SEO language.
8. Email Helps
Businesses collect information about their clients every day, but they may not effectively use that data. Make sure to generate an email list that helps reach more people. While your Google results improve because of your efforts, some clients simply do not use Internet searches. They need you to reach them directly, and emails help educate clients, explain the benefits of your products or services, and provide regular contact. Sending these emails at the right time ensures clients read your messages, and updates on sales or specials compel new or existing clients to make impulse purchases.
Email lists can break down into current clients, leads, and particulars such as location, age, gender, or purchase history. You can share deals from partners that your customers enjoy, or you can send local SEO-optimized content to customers in specific areas.
Like These Ideas?
For more information about setting up a Google My Business profile, reaching more customers, local SEO, or questions, schedule a free consultation with Badger Mountain Digital.
As prospective clients search, you require a business profile that offers optimal results. Working with our experts makes this process much more simple and effective.