A Complete Guide to Boosting Your Small Business’s Online Presence with Digital Marketing

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by Dustin // July 28 // 0 Comments

Your online presence should be treated as a virtual extension of your business, with an emphasis on customer acquisition and retention. A slow, outdated, or difficult-to-navigate website may be leaving your business open to lost revenue, while a lack of social media presence makes it harder for potential customers to connect with you.

Here are some tried and true ways to stay on top of your game online.

How to Make Your Website User-Friendly

Don’t overcomplicate things.

A website is your “in-person office” online and is the central hub of your business’s online presence. This is especially important if you don’t even have a public office!

Consider how your website looks and feels to visitors. If your space is cluttered, disorganized, and inadequately displaying your services, customers will become frustrated trying—and failing—to locate the services they need and will eventually give up. People expect a responsive website that is easy to navigate, straightforward and simple to buy or schedule through.

Removing clutter from your website, such as large files, old or outdated information, and broken pages, will increase site performance and attract new customers.

Make your site mobile-friendly.

Back in the old days, we relied on phone books, classifieds, and print advertising to find a service provider, but now nearly everyone has a computer in their pocket! Data from Statista shows that by February 2021, 85% of adults in the US own a smartphone. Customers expect to be able to search and find your website via their mobile device. Since people are always on the move, if they can’t easily find or access your site on their smartphone—they will find someone else.

Digital marketing agencies have the expertise required to make websites mobile-friendly, as well as optimized to run on both Wi-Fi and mobile data.

Check your navigation.

Visitors want to waste as little time as possible on your website when they are looking for information they need. Make it easy for them to navigate your site by updating your menu and including links to other pages where relevant. You may also consider adding a landing page where visitors can find everything they need to know about your business—all from one viewable and user-friendly page.

Keep text easy-to-read and use relevant images to quickly draw the eye to key information and include buttons that lead directly to the topic your visitors are most likely seeking.

Include frequently asked questions (FAQs).

FAQs are not only helpful for customers to find information on your products and services, but they are perfect for search engine optimization! If you are not sure what to include in your FAQ, look up some common market-related questions on Google, and answer them on your website to increase your visitor traffic. That way, when your customers are searching for things like “how often should I stain my deck?” or “how much does a fence cost?” they are more likely to be taken to your site. We will cover more about SEO in the next section.

How Does SEO Help You Drive Traffic to Your Website?

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What is SEO?

SEO (search engine optimization) is the process of optimizing your content so your customers can find you more easily in search results. However, it’s not as simple as plastering your website with keywords and phrases. In fact, this will have the opposite impact—Google’s algorithm will punish your site and push your site further down in the search results! These few simple tips can help drastically increase your traffic and in turn, grow your business.

SEO best practices:

Make sure your website text is written with searching in mind.
Think carefully about your website. Are the descriptions and titles going to grab a visitor’s attention? Are they fulfilling a need a visitor may be looking for or answering questions they have? Make sure your website contains keywords or answers to frequently asked questions, as it will allow the algorithm to better find you and pull you closer to the top of the search results.

Top Tip: Have a friend or family member who knows nothing about your business read through the site. Do they clearly understand what it is that you do or the services you offer?

Use only reputable and authoritative backlinks.
If you have a blog, consider including external links to reputable and trusted sources. Directing them away from your website may seem counterintuitive, but it will pay off in the long run as you build trust and enhance your reputation in the eyes of your visitors and search engines. Just make sure you’re not accidentally directing them to your competitors!

Top Tip: A good rule of thumb is to look for government organizations (such as the Environmental Protection Agency), popular home design blogs (such as The Spruce), or relevant local news articles. These sites are reputable and offer value to your clients without selling them the same products or services you offer.

Using Social Media to Drive Your Website’s Sales

The internet has become such an integral part of businesses that many people check out their digital presence before they even consider walking into their establishment or buying something from them. What makes you the best in town in the eyes of your target audience? Can they easily find you? Modern consumers expect easy and convenient methods for finding the products and services they need—and your customers are more likely to abandon you for your competitors if they have to jump through hoops to find you or your site.

But not to worry! You can boost your online presence and generate more traffic to your site in many ways, such as by using search engine optimization (SEO) and social media.

Showcase your message where people are looking.

It is essential to have a strong message and engaging content to get your name out there, but it can be detrimental if your investment doesn’t yield results. Make sure the ads you are paying for are reaching the right demographic by posting them on platforms where your prospects are spending most of their time, such as Twitter, Instagram, and Facebook.

Make yourself an expert in your local area.

It’s a well-known saying that “the best place to hide a body is the second page of Google’s search results.” Unless your business is near the top of the search results when someone searches for you or your products, you will likely lose the sale! Get noticed—and found—by potential customers by establishing a reputation as a local expert in your industry.

Relevance is determined by Google based on how well your content relates to the search term, as well as your reputation. The use of keywords in your website text; creating detailed and frequent content; as well as having a stellar star rating on social media and Google; can help your business to rise to the top.

Make an impression that lasts.

Your marketing strategy will produce impressive results if you boost your SEO, get people to check out your website, and create a captivating social media campaign. A website’s purpose is to drive business by leaving a lasting impression on its visitors. Make sure their first impression is one they will remember! You can count on your returning customers to come back again and again—and recommend you to their friends—if your online presence provides an easy and enjoyable user experience.

 

At Badger Mountain Digital, we have the tools, skills, and expertise needed to help your business succeed. If you’re looking to amp up your digital marketing strategy and attract new clients—and sales!—online, we’re here to help. Visit our website to see a complete list of services or get in touch with us today to get started.

Owner and founder of Badger Mountain Digital.

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