State of Digital Marketing

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by Dustin Cole // April 21 // 0 Comments

As the world opens back up, people can again move back into society. They're meeting friends and family in person at restaurants. They're able to shop in their local stores and take vacations again. You may be assuming that business will go back to normal.

In some ways, it will. We got used to many conveniences that customers may still expect, like curbside pick up, online shopping, and delivery. We also now have a greater number of internet-savvy customers that have learned to use the internet to their advantage.

Adding online shopping and things like online courses can bring in customers that otherwise wouldn't or couldn't buy from you. Instead of serving customers in your local area, you're serving the entire nation or the world.

Beyond that, customers are comfortable using the internet to search for and research what they want. Potential customers walk along a journey before and after you get a chance to sell them your product.

Awareness
Over half of customers surveyed say they use social media to discover new products. Facebook and Google Business Profile are often the first exposure a customer has to your business. Engage with your current customers and connect with new customers by posting to social media more frequently.

Get Found
Are customers finding your business when they search their local area?
When 88% of consumers searching for a local business visit or call the same day, you need to be found and ensure they get accurate data across high-traffic sources. 46% of all searches are for local information. Having accurate and up-to-date contact info, hours of operation, and more online ensures that customers find you first.

Reputation
Do consumers trust your business?
A positive online reputation often makes a consumer choose one business over another. 95% of consumers use online reviews to make purchase decisions. Monitor and respond to your reviews to rank above the competition and drive more business to your door.

Conversion
Can people easily contact you or buy online?
When mobile visitors search for your business, they usually look for essential information: location, store hours, phone numbers, and product information. Your website needs that information and should be easy to find and navigate.

Advocacy
Do your customers recommend you to others?
Improve the online reviews your potential customers read by asking for reviews from your happy customers. They'll boost your star rating and drive more sales! 95% of people read reviews before making a purchase decision.

We'll cover all of this and more during your strategy session, and we can help you achieve a rock-solid foundation in each of these areas.


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